Brand
Brand Story – King of Orange
King of Orange
The story of King of Orange begins in 2007, when I owned a casual clothing store specializing in British designer fashion, brands such as Aquascutum, Hackett London, Lyle & Scott, Fred Perry, ect. Many of my Dutch regular customers often asked me the same question: “Why isn’t there a Dutch casual football clothing brand comparable to the British pioneers?”
British football culture has long been a rich subculture with its own unique clothing styles. Since the mid-1950s, groups such as the Teds, Mods, Skins, and Casuals influenced the fashion landscape of the 60s, 70s, 80s, and 90s. Their clothing choices became so iconic that they shaped an entire segment of the British fashion industry. Music played a major role as well — bands like The Who, The Specials, Madness, Arctic Monkeys, Oasis, and The Stone Roses have always been closely connected to the football scene.
In the Netherlands, this subculture also existed, but on a smaller scale. In the 70s and 80s, the Skins were most recognizable for their distinct clothing style. Toward the late 80s — thanks in part to the rise of house music — the Dutch casual scene started to grow. Brands such as Scott bomber jackets, Oxbow T-shirts, Chipie jeans, Australian and Fila tracksuits, Ellesse, Adidas, and Nike Air Max became popular among young people.
This new generation, the Dutch football casuals, no longer stood out through club shirts or scarves, but through style — giving a more fashionable twist to the football culture.
The Birth of King of Orange
King of Orange was created from passion — passion for football and passion for clothing. Not with the idea of “let’s come up with a cool name and launch a trendy brand,” but with a deeper question:
Why is there no Dutch clothing brand that reflects the same cultural richness we see in the UK?
Tulips, weed, windmills, cheese — all typically Dutch, but none of these captured the meaning, style, or identity I envisioned. My inspiration came from the perfect combination of my interests:
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British football culture
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Clothing design
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Dutch history
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and the desire to create something truly our own
On a day, there was a discussion arose about the upcoming throne change in The Netherlands — a new king was coming up. That moment sparked the idea. The last Dutch king before the modern era was King William III in 1890. The first king, King William I, was crowned on March 16, 1815.
And there it was — the foundation of the brand.
King of Orange – Since 1815
A name that connects our heritage, identity, and pride as Dutch people. With a strong connection with our British brothers and sisters.
Our Mission
King of Orange stands for more than clothing. It is a brand inspired by the rich history of the Netherlands, the color Orange, and our national flags. A brand made with passion — worn with pride and Keep it Orange!
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Return policy
Why we don’t list a return policy on the website?
Our brand works with limited production and high-quality materials, so we choose not to offer a standard return policy. The main reason is that many customers order multiple sizes “just to try,” which leads to unnecessary returns, lost items, and high processing costs for a small brand like ours.
To make sure you get the right fit, we always offer personal size advice before you order. If you’re unsure about your size, simply contact us — we’re happy to help with measurements, fit recommendations, and any questions you may have.
Identity of King of Orange/ODCC
King of Orange/Original Dutch Clothing Company is based in Den Bosch The Netherlands.
KVK: 94281352
Kind regards,
Team King of Orange.