King of Orange,
 The story behind King of Orange goes back to the year 2007. At that time I owned a store with casual clothing. Our specialty was British designer clothing. Customers who are regularly visiting my store asked me why there isn’t a casual football clothing brand in the Netherlands, comparable to our British pioneers? The Britisch football culture has been a beautiful subculture of clothing styles, which has started its own way. Since the mid 1950s groups like Teds, Mods, Skins and Casuals were the main trends in the 60s, 70s, 80s and 90s. These groups have ensured their choice of clothing became an important item in the British fashion industry. In addition to clothing, casual clothing. Music also plays an important role in this. Such bands as The Who, The Specials, Madness, Arctic Monkeys, Oasis, The Stone Roses, ect. are very populair in the football scene.



In the Netherlands this subculture was there too, but it was all at a slightly lower level. In the 70s and 80s, it was mainly the Skins who distinguished themselves in a particular clothing style. At the end of the eighties, partly because of the house music, the casual scene in the Netherlands really got bigger.
, among others, Scott Bomberjackets, Oxbow t-shirts, Chipie jeans, Australian and Fila tracksuits, Ellesse, Adidas, Nike Air Max. Were popular clothing brands at the time. The Netherlands became acquainted with a new group of young people, the football casuals. No longer recognizable by their football shirt, scarf or tracksuit from their favorite football club, but well dressed or in other words, gave a “fashionable” touch to their clothing choice.


King of Orange originated from passion, passion for football and passion for clothing. Not under the guise of, “we invent a nice name and make it a hip brand”. No, the question why there is no Dutch brand that can be comparable to the clothing styles in the United Kingdom. Has been the basis for me that King of Orange stands for. What is really Dutch now? What connects us? A clothing brand that is more than just a piece of fabric. Tulips, windmills, cheese, ect. are definitely Dutch. But not what can give enough meaning to the ideas I have in mind. My passion for the United Kingdom, football, clothing design and my personal interest in Dutch history, that must be a good mix for a new clothing brand. One day the discussion about an upcoming throne began. A new king? That could be a very nice item for a new clothing brand. The last Dutch king was King William III in 1890. The first Dutch king, King William I was crowned on March 16, 1815. Bam !! The idea was there.
King of Orange Since 1815 refers to our first King of the United Netherlands. Besides the name, we would like to make something beautiful, which we as Dutch people can be proud of it. The rich history of the Netherlands, Orange and the national flag(s) will be the basis for our designs. Made with passion, worn with pride!
Keep it Orange, King of Orange.