King of Orange,
The story behind King of Orange goes back to the year 2007. At that time I owned a store with casual clothing. Our specialty was British designer clothing. Customers who are regularly visiting my store asked me why there isn’t a casual football clothing brand in the Netherlands, comparable to our British pioneers? The Britisch football culture has been a beautiful subculture of clothing styles, which has started its own way. Since the mid 1950s groups like Teds, Mods, Skins and Casuals were the main trends in the 60s, 70s, 80s and 90s. These groups have ensured their choice of clothing became an important item in the British fashion industry. In addition to clothing, casual clothing. Music also plays an important role in this. Such bands as The Who, The Specials, Madness, Arctic Monkeys, Oasis, The Stone Roses, ect. are very populair in the football scene.
In the Netherlands this subculture was there too, but it was all at a slightly lower level. In the 70s and 80s, it was mainly the Skins who distinguished themselves in a particular clothing style. At the end of the eighties, partly because of the house music, the casual scene in the Netherlands really got bigger.
, among others, Scott Bomberjackets, Oxbow t-shirts, Chipie jeans, Australian and Fila tracksuits, Ellesse, Adidas, Nike Air Max. Were popular clothing brands at the time. The Netherlands became acquainted with a new group of young people, the football casuals. No longer recognizable by their football shirt, scarf or tracksuit from their favorite football club, but well dressed or in other words, gave a “fashionable” touch to their clothing choice.